A trade mark can be any sign or indicator, consisting of words, logos, figurative elements or pictures, sounds, shapes of goods, etc (see here everything that can be registered as trademark). Typically, startups will aim to register their brand name as their trade mark.
The primary function of a trademark is to distinguish the goods or services of one business from those of another on the market. Basically, a trademark identifies the commercial source or origin of a product or services.
Your trade mark can be a strategic tool to help you improve your business. Its main goal is to create brand loyalty and convince your customers that your products or services are unique and irreplaceable.
It follows therefore that a trademark is not just a sign, but it is an embodiment of the goodwill of your business.
Get in touch to firstname.lastname@example.org if you have questions or need help.
This Basic Training article was written by Silvia Dal Cin for Legal Sidekick. Legal Sidekick is the legal platform for startups. We offer automated contracts and loads of startup legal resources and guides. For trade marks and other legal queries, contact us if you need help.