In many ways, it is your website that legitimises and kick-starts a business in its early stages. Once you have your website, you can direct people to it, you can print your business cards, you can link it up to your Gmail and have your “@business.com” email address. Even if a shiny website suddenly means you have a successful business, getting a website for a lot of entrepreneurs is actually an incredibly significant step. Once it’s done it feels fantastic. And you just need to ensure that it is legally compliant and does not expose your business to any risk.
Here are the 3 key things you need to legalise your landing page:
We set out full GDPR information in our GDPR for startups guide on our Knowledge page. However, let’s just cut to the bottom line and ignore all the fluff and fear mongering you’ve heard.
What you need to do is:
Get consent to send marketing/advertising. Use a tick box when you collect an email address and keep separate mailing lists.
Hold data securely. Use reputable software systems and don’t leave confidential information lying around.
To set up your landing page and protect it from any general website related liability (e.g. if you put advice/blogs out on it, viruses which could become linked to your site, or hackers getting into your site and inserting harmful links which visitors then click on) – create your company T&Cs here.
3. Make sure you sell and be forward-looking, but be truthful
As a general rule, you should make sure that your website doesn’t contain information which is false or misleading generally. Regardless of whether you have good legal documents in place, there are still laws which supersede your contracts which can land you in trouble if you are putting forward incorrect information to visitors or users to your website, mobile application or web-based platform.
No doubt this is unlikely to be an issue, but just something to bear in mind.
This article was written by Legal Sidekick. Legal Sidekick is the legal platform for startups. We offer automated contracts and loads of startup legal resources and guides. For 'hire a freelancer' queries, please contact us at firstname.lastname@example.org.